Record sponsorship deal for British Champions' Series
In Royal Ascot week, specialist sports business law firm, Couchmans LLP, announces its involvement in advising flat racing’s British Champions’ Series on a record title sponsorship extension with QIPCO (Qatar Investment & Projects Development Holding Company).
The British Champions’ Series brings together the most prestigious races, racecourses, jockeys and horses in British flat racing. Couchmans has advised the Series since its inception in 2011, during which time the Series has developed into a hugely successful format with prize money across the 35 premier races – including Royal Ascot - having increased by 50%. QIPCO British Champions Day, the Series finale in October, is British racing’s richest raceday.
The Couchmans team of Andy Korman and Jody MacDonald advised the Series on all aspects of the recent title sponsorship extension as well as related commercial rights and event hosting matters.
Rod Street, CEO of British Champions’ Series Limited, said:
“This is very positive for British Racing. Since QIPCO’s involvement there has been a substantial improvement in the investment in our top races and an increase in prize money. Implementing the title sponsorship extension has been complex and as ever the Couchmans team provided first class support helping to steer us through it.”
Nic Couchman, Chairman of Couchmans LLP, said:
“This is certainly one of the largest sponsorship deals of its kind. This agreement is significant for the wider sports world as a notable example of a successful collectivised sports right model. By building a collective platform, the key stakeholders in British Racing have created new commercial rights which will be valuable over the long term, and will help sustain and grow the sport generally”.
In 2011, Couchmans LLP advised the founders of the British Champions’ Series assisting in taking it from concept to reality and providing strategic commercial and legal advice on the corporate structuring between racecourse shareholders, central commercial rights agreements, event hosting agreements and the first title sponsorship agreement of the Series with QIPCO.
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